Sunday, July 10, 2011



Friday 08/07/2011
KUALA LUMPUR, 8 July 2011 - GOCELL International Sdn Bhd today launches REJUVENIST™, a phenomenal cell perfection super serum, with its most powerful component being PhytoCellTec™ Dermalogy Complex™, an award-winning ingredient together with an amazing combination of other 11 natural active ingredients.

The launch event also marks another milestone for the company as it witnesses Executive Chairman and CEO of GOCELL International, YBhg. Dato’ Haji Masnawi Aton signs a memorandum of understanding with Dr. Fred Zulli from Mibelle Biochemistry, Switzerland giving GOCELL International Sdn Bhd the exclusive worldwide distribution rights for the unique and advanced complex

“It is of extreme importance that we are meticulous in choosing our nutritional suppliers and research partners, in our efforts to uphold our passion and commitment towards our International business partners, Entrepreneur-GOCELL(E-GOCELL), distributors, members and society at large,” said YBhg. Dato’ Haji Masnawi Aton. “Our partnership with Mibelle Biochemistry reflects our commitment towards product research and development in ensuring premium quality, efficacy and safety for all our products.”

Citing the company’s vision, YBhg. Dato’ Haji Masnawi added, “We want to develop a gorgeously rewarding company with innovative products to enhance the quality of life of our members in wealth, health and happiness”.

Dr Fred Zulli cited, "We are equally particular in our collaboration efforts and we are confident with our strategic partnership with GOCELL International as we are committed to giving the world, products that are natural and yet well researched scientifically that brings out its natural functionality as well as enhancing it."

The auspicious event attended by E-GOCELL, International strategic business partners, loyal distributors and members will also be introducing actor and actress Jehan and Eja who will be the company’s products ambassadors in projecting an image of beauty, health and wealth.

Jehan and Eja are united in expressing their excitement for being chosen as ambassadors of GOCELL International, "We are delighted that we are chosen to project an image of health for a company of GOCELL International standard since their clientele are mostly of the most discerning in their choice of anti-aging products. We are indeed honored by the company's confidence in our ability to be ambassadors to their products."

The formulation REJUVENIST™ is unique and natural as it is scientifically and clinically researched and proven to rejuvenate, firm, protect, moisturize, smooth and lighten the skin. Its ability to accelerate the skin's natural repairing process, cell regeneration whilst increasing the collagen and elastic production helps one to achieve ageless beauty in 28 days.

The collaboration with Mibelle Biochemistry will now allow GOCELL International the application of plant stem cells that are encapsulated by the advanced complex, PhytoCellTec™ Dermalogy Complex™. Enriched with PhytoCellTec™ Malus Domestica, PhytoCellTec™ Solar Vitis, PhytoCellTec™Argan and CM-Glucan Granulate, the complex ingredient ensures the health of the overall stem cells, prevents chronology aging while protecting it from negative environment. It is also capable of revitalizing the dermal stem cells in order to restore the dermal layer for robust collagen and elastin production, effectively combating wrinkles and loss of firmness.

REJUVENISTTM is also formulated with a combination of three unique natural whitening agents - NanoWhite, SulforaWhite and Axolight to combat and prevent the formation of pigmentation and dark spots from the source, which is in the basal layer whilst protecting the skin from sun damage. It is a complete serum that will surely allow users to discover ageless beauty in 28 days.

REJUVENIST™ is the company’s second product developed locally through strategic partnership with Mibelle Biochemistry of Switzerland, after GoGeous™, the only advanced anti-aging health supplement drink with PhytoCellTecTM ImmunomaxTM, formulated with plant stem cells, CM-Glucan and six other natural, high quality and safe ingredients.

To-date GOCELL International has worked with reputable and trusted partners such as Glanbia Nutritionals and Sabinsa in formulating Selebrity Diete™, and Mibelle Biochemistry for Go Geous™ with PhytoCellTec Immunomax™ formulation.

Mibelle Biochemistry Switzerland, headed by Dr. Fred Zulli Ph.D, develops and produces active ingredients for the personal care industry. Since its establishment 16 years ago Dr Zulli Ph.D and his team of experts has invented a large number of patent protected actives based on different technologies.

Meanwhile GOCELL International Sdn Bhd is a Malaysian company of international standards founded in 2010 to develop and market well-researched products with proven safety, high quality and efficacy. It is the first company in the world to be given the exclusivity by Mibelle Biochemistry to use PhytoCellTec™ technology and its active ingredients Dermalogy Complex™ in a form of skin serum. 

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